Hello

Human Centered Understanding key perspectives is paramount in discovering the next minimum viable product. After learning what the business already knows I begin to plan how to engage with people to uncover further insights beyond already collected data. I provide well-written survey screeners to find relevant study participants and craft research interview scripts. I carefully consider the pacing of questions to create a place of comfort to keep every study participant at ease during the research interview.

Empowerment Whether it's a digital product or a service, completing a task or offering an end-to-end multi-touchpoint experience both users and business needs will benefit from a well researched design. How would I do this?

• Empathize & strategize
• Research planning
• Analysis & sythesis
• Prototyping
• Deliver actionable insights
• Facilitate testing

And of course, iterations upon iterations to push out improvements based on user feedback.

Experience is a Great Teacher I have a UX research and design career spanning over a decade. This experience is a culmination of design systems, prototyping, cryptocurrency, eCommerce, banking, user research planning and strategy. Below are some examples from my past work.

Design System

CA Technologies was at a turning point of the company's brand identity. They needed a design system to create a cohesive brand incorporating all their acquired products.

• Learn more on my design system solve

Navigation System

Brita needed to clean up their website navigation. Customers were used to seeing the iconography everywhere on the packaging and it was time to bring in that familiarity to the digital branding, at the navigation level.

• Learn about my icon update process

Interaction Design

Teradata needed to communicate the company's new branding. An interactive brand book became the answer to internally communicate the new brand voice, across all teams

• Learn about the responsive website

Let's Connect I am actively seeking to join a team. I can provide further work samples upon request and relevant to your needs.